Nurtured by Design is a disruptive, family-owned engineering organization where scientific knowledge, nurturing and humane care lead the way. Your purchase supports donations to the most vulnerable.

Beyond Science: Empirical evidence for the power of your touch

Your experience:

You know that your baby easily falls asleep in your arms, and easily awakes outside of them. That your baby stops crying when you hold her tight, the very mosts of the times.  And that he goes back to crying as soon as he feels your absence.

Deep inside you, you know that when you two hold, hug, or simply feel each other’s touch, your baby feels loved.

Humankind experience:

Across ethnicities from Australia to to Nigeria, from the Tibetans to the Zinacantecos (Mexico), from Russians to Koreans, tradition teaches caregivers about the incredible power of human touch on babies. 

Our caregivers experience:

"My son ... had The Zaky (HUG) from the very beginning. Next to mommy, it's his best friend. If he ever gets upset, with the Zaky ...he calms right down. It also makes me feel so much better when I have to leave him because I know that he can still feel safe and comforted. I absolutely love the Zaky (HUG)"

 Shambry Emerok, Provo, Utah

"...My daughter ... just wouldn't sleep without being held or touched.  I got her a Zaky (HUG) and it worked like a charm.  She is now 5 months old and still sleeping so soundly with her Zaky (HUG).  It has really comforted her... Thanks so much.

Jenny Shelton Wichita Falls, Texas

"The Zaky (HUGs) are wonderful devices to use in car seats...They are safe to use because they help to get the infant in the correct position so the car seat's harness straps are able to secure the infant in the seat in the best way possible..."

Meghan Bertani, M.A., CCLS, CPST
NICU Specialist & Passenger Safety Technician Houston, TX